Ideas & Culture
Wine reflects how we live, what we value and the traditions we carry forward. Explore the ideas, books and cultural shifts that shape our relationship with wine, food and life around the table.
Articles
Wine reflects how we live, what we value and the traditions we carry forward. Explore the ideas, books and cultural shifts that shape our relationship with wine, food and life around the table.
A glass of Secondo Marco Ripasso sits on a bridge between two wines.
It also crosses a much older one, back to a Verona that could not afford to waste anything.
Over dinner in San Zeno, a friend asked me to walk him across.
Knowing a wine and reading one are not the same thing. In Reading Wine, Jean Charles Viens offers a practical framework for understanding style and quality—for clearer judgement, fairer tasting and greater pleasure.
It gives me great satisfaction to have had an active role in influencing and guiding this initial stage. For me, the work of an “Ambassador” was always so much more than conducting a few masterclasses here and there. It was to be involved from the get-go with establishing an effective strategy to favour long-term success. Most of all, however, I feel privileged to have worked under the leadership of Silvano Brescianini, the President of the Consorzio.
In the context of “Amarone Opera Prima” held last June in Verona, I had a chance to present my case for the Amarone of the future. Focusing on six emblematic producers, my aim was to convince an audience of more than 100 journalists from around the world that the region is going through a generational change and seek to produce an Amarone both as an expression of place and a symbol of excellence.
The experience of France and Australia in the Hong Kong market has demonstrated that a focus on consumer-centric events and a high level of support for importers are critical to their outstanding success.