Ideas & Culture

Across Valpolicella, the best grapes of the harvest now rest in the fruttai until December. Italy has put this rite forward to UNESCO, to protect a knowledge handed down through families rather than a method.

The first time I turned the pages of The Italian Dream, I had the reaction most foreigners have: I want to be in that book.
Through a long lunch in a garden and the houses of Italy's old families, it captures an art of living quietly preserved for generations.
It is a dream, of course, but one worth looking for, because it does exist.

Much of wine communication answers questions nobody has asked yet: information offered before interest exists. People find their way into wine through a moment, and knowledge follows when curiosity asks for it. Wine has no shortage of information. What it needs more of is invitation.

It gives me great satisfaction to have had an active role in influencing and guiding this initial stage. For me, the work of an “Ambassador” was always so much more than conducting a few masterclasses here and there. It was to be involved from the get-go with establishing an effective strategy to favour long-term success. Most of all, however, I feel privileged to have worked under the leadership of Silvano Brescianini, the President of the Consorzio.

In the context of “Amarone Opera Prima” held last June in Verona, I had a chance to present my case for the Amarone of the future. Focusing on six emblematic producers, my aim was to convince an audience of more than 100 journalists from around the world that the region is going through a generational change and seek to produce an Amarone both as an expression of place and a symbol of excellence.