Although China has had a high profile for several years already, it can be argued as to whether her true impact is yet to be felt in the world of wine. With a population of 1.3 billion and a super charged economy that has grown, and is expected to continue growing, at an extremely fast pace, it is no wonder that those with a product to sell have already thought of her as a potential buyer. Beyond demographics and economics, we will review key wine related factors to demonstrate that China has only begun to make itself felt and she is indeed the next big thing in the world of wine.