Here, I share my news, opinions and musings as I journey with you through the world of wine. These articles are inspired by courses I teach, publications I read and write for, events I attend, and Masterclasses I deliver. I hope that you will find them insightful and thought-provoking! Do not hesitate to contact me with your comments at: contact@grandepassione.com.

Franciacorta in China, a long-term vision…
Consulting, Communication, Clients JC Viens Consulting, Communication, Clients JC Viens

Franciacorta in China, a long-term vision…

It gives me great satisfaction to have had an active role in influencing and guiding this initial stage. For me, the work of an “Ambassador” was always so much more than conducting a few masterclasses here and there. It was to be involved from the get-go with establishing an effective strategy to favour long-term success. Most of all, however, I feel privileged to have worked under the leadership of Silvano Brescianini, the President of the Consorzio.

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Amarone… The Boom Generation, a Masterclass & a Paradigm Shift
Italy, Articles, Masterclasses, Clients JC Viens Italy, Articles, Masterclasses, Clients JC Viens

Amarone… The Boom Generation, a Masterclass & a Paradigm Shift

In the context of “Amarone Opera Prima” held last June in Verona, I had a chance to present my case for the Amarone of the future. Focusing on six emblematic producers, my aim was to convince an audience of more than 100 journalists from around the world that the region is going through a generational change and seek to produce an Amarone both as an expression of place and a symbol of excellence.

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